Design : Brand Identity
The visual representation of your culture.
Brand is 100% communication. The imagery you communicate with is just as important as the words you choose. Being identifiable to your fans and unique to contemporaries is the first step towards a good brand. So many consumers think a logo makes the brand, and it’s so much more than that. Every customizable facet of your business can and should be a part of your brand.
Brand names, trademarks & elements
Logo & mark variations
Slogan, catchphrases or taglines
Graphics & Shapes
Typography & Colors
All great brands started as sketches.
Our team starts with the same process. Page after page of ideas, type, logos, marks, elements. Pencils, pens, sketchpads, whiteboards. Drawing, sketching, tweaking & designing your brand on paper long before we use a computer. Staring at our work until we hate it & tearing it apart until we love it.
Choosing the right typeface is important. Selecting the right fonts for the project can be a long but necessary process. Setting the tone for your whole brand & how others identify with it. What words do you want your customers to think of when they see your logo? Cute? Metal? Fun? Trustworthy?
Let our team work with you to make the right decisions. We can discuss your current brand’s strengths, weaknesses, future successes & how you can get there. Building brands & followings out of ideas is what we do every day. Take a look at some of these brands we’ve developed from the ground up!