SEO & SEM Explained

search engine optimization & search engine marketing explained

What does it really take to top Google?

Don’t fall for snake-oil salesmen promising you “#1 on Google Guaranteed”. Reaching #1 is not some epic, mythological quest. Getting the return on the investment it took to get to that spot is what really matters. Understanding the difference between SEO & SEM is a great start to making educated decisions when choosing the right approach for your marketing campaigns.

Search Engine Optimization (SEO)

Search Engine Optimization is a silent communication between your website & other websites for Organic results. Google, Bing & other search engines use this information to supply accurate search results to users. Websites like Facebook, Instagram & Twitter use OpenGraph technology to give a great first impression when your website is shared. SEO is rated & controlled by many factors. Calculated keywords, short descriptions & long content make for a simple combination. SEO should be considered a bare necessity of any website to operate properly on the internet.

Search Engine Marketing (SEM)

Search Engine Marketing is the act of bidding for user clicks on the Paid search engine results section. SEM lets you combine user demographics, searches, keywords & retargeting to drive traffic to your site. Having content to engage & retain the user once they make it there is the bigger challenge. Reaching the top of Google comes down to one thing: money. No matter thorough your SEO is for your organic results, $1 spent on SEM will always beat you. Effective ads combined with engaging content results in outperforming, instead of just overspending.

SEO and SEM explained

Knowledge is Power

Knowing the difference between SEOn & SEM makes it easier to make an educated decision when choosing professionals to market your business. Knowing that being #1 on Google is an easy achievement helps to not get over-hyped by “promises”. Contact Us if you’d like to learn more about how the Remark team can help with SEO, SEM or any of our other available services.

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